ToyPro first to introduce: Scented building blocks
25 March 2026
ToyPro comes up with a striking innovation for building enthusiasts: LEGO® bricks with integrated scent experience. This new line capitalises on a unique sensory experience while building.
The scents are subtly incorporated into the material of the bricks and tailored to different themes. For example, there is a "Forest Edition" with a light pine or grass scent, a "City Edition" with fresh city notes and a "Food Series" including pizza and coffee scents.
"Building with LEGO has always been a creative experience. With this addition, we are making it even more immersive," said a ToyPro spokesperson.
According to the company, the scent remains long-lasting and gradually fades after intensive use. The bricks remain fully compatible with existing LEGO sets.
The first reactions from testers were enthusiastic. Especially the nostalgic smell of 'fresh LEGO plastic' proved popular.
From next month, the first 12 fragrances will be available. And more fragrances will be available at a later stage.
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